My story as the founder of todo - todo

My story as the founder of todo

You know what they say - you can take the guy out of the kitchen, but you can't take the kitchen out of the guy. 😉 The food biz pulled me back.

As much as I love software, at the end of the day, food is a basic human need that's never going away. Sure, companies have conquered dinner with all the meal delivery services out there. But breakfast? That's where I saw an opportunity.

Let's be real - we all know breakfast is the most important meal of the day. But who actually has time for a sit-down breakfast anymore? Finding something healthy, affordable, and delicious on-the-go is a struggle a lot of us face every morning. Whether you're a young family juggling a bunch of kiddos or commuting to the office...you need fuel.

So I set out to do R&D (and draw on my nutrition background) to create a drink that's nutritious, convenient and most of all...tasty. 🍓

Todo (Spanish for "everything") is breakfast in a bottle with 25g of milk protein, 21 essential vitamins and minerals, and an excellent source of fiber, iron and calcium. It's got everything you need to start your day right, all in one convenient bottle. After 18 months of R&D, I finally created something that legit tastes like a milkshake and has a 12 month shelf life (no refrigeration required).

I'm so pumped to be back in the food world, especially on the D2C side, my bread and butter. Drink-Todo.com is now shipping nationwide across the U.S. (and Canada!).

todo bien?
Back to blog

Leave a comment

Please note, comments need to be approved before they are published.